Are you looking for new ways to promote your business? How about opening new horizons with YouTube? Running a YouTube channel for ecommerce businesses is a foolproof strategy to find more customers. And in this article, you will get a step-by-step guide on how to start your channel successfully. Go ahead!
YouTube is probably the most popular video sharing platform in the world. Hence, its audience is extremely wide and includes people of all demographics from across the globe. Simply speaking, it will be a daunting task to find a person who has never watched any video on YouTube. Isn’t it a good reason to start a channel for your online business there?
If you just don’t know how to do it, this article will come in handy. Here we will share why you need to think of starting a YouTube channel, how to do this, and what you can count on as a result. By the way, if you already have a YouTube channel, this article can be useful for you, too. So, let’s finally start.
Why is a YouTube channel a must-have?
When people want to buy something online, they have a lot of doubts: whether this product has a good quality, how it looks in real life, what other people think about it, etc. However, not all online stores have a chance to share this information right on the product page. It can be the main reason why people refuse to buy something from you.
A YouTube channel can help you to demonstrate the products you sell, showcase their benefits, and share real reviews. Plus, you can teach people how to use your product to prevent some negative feedback in the future because someone couldn’t sort it out.
To make the long story short, a YouTube channel can have a huge impact on ecommerce businesses. Here are some benefits you can gain.
How you benefit from running a YouTube channel
#1 Grow brand awareness
A YouTube channel allows increasing brand recognition. This is especially vital for young and small businesses.
By publishing videos on YouTube, you can tell people about your products and introduce your online store to them. Maybe they won’t buy from you once they watch the video. But they’re highly likely to remember you. And when they need to buy something in the future, they will pick up your store among others because they already know you.
#2 Boost trustworthiness
The trust level of your store is one of the key aspects of the business growth. There are a lot of ways you can increase it. And one of the most powerful strategies is to use a YouTube channel.
A YouTube channel gives you an opportunity to show your products, tell how your business works, share information about your customer service, and establish some emotional contact with your subscribers aka potential customers. In other words, highlight and explain the very aspects your customers are concerned about.
#3 Improve the conversion rate
It’s a natural result of increasing brand awareness and boosting the trust level. For Internet users, it will be easier to place an order in your online store: they have already heard of you. That’s why you should inform your customers properly and do your best to solve all their possible issues.
Running a YouTube channel allows you to contact your customers and build strong relationships. Plus, people love watching videos. This is the favorite type of content nowadays.
So, we found out that you can obtain a lot of advantages from YouTube. Now, it’s high time to figure out how.
How to start a YouTube channel for ecommerce businesses: the preparatory stage
You might think that you just need to go to YouTube and click the Create a Channel button, but please be patient. Of course, this is the necessary action, however, you should consider other significant aspects such as the concept of your channel, goals, target audience, etc. It will help you to create the right content to make the right people interested in your channel.
So, what’s the goal of your channel? Maybe one of these will suit you:
- Drive more traffic to your online store
- Grow sales
- Find new customers
- Boost trustworthiness
There are lots of other ideas, of course, and you can pick more than one goal for your channel. Still, it’s better to focus on one specific objective as it will let you evaluate your results more precisely and see whether your channel works well or not.
Then, you can define the viewers’ audience of your channel.
If you already know who the target audience of your online store consists of, that’s great. Probably, these two audiences will be similar or the same. If you don’t, here are several parameters you can use to define your target audience:
- Age
- Sex
- Location/language
- Interests
- Mindset/Worldview
- Work
- Family status
Using these and other parameters, you should get a full description of a person as if you were describing your closest friend.
One more aspect to think of in advance is content. To be more specific, you should set priorities.
Even if you create a YouTube channel to promote your ecommerce business, it doesn’t mean that there should be commercial videos about your products only. After all, people go on YouTube to be entertained as well.
In other words, your content couldn’t be just commercial, you should also share educational, informative, and just fun videos. This way you will win customers’ hearts and make them subscribe to your channel or even buy something from you without delay.
Let’s take some examples of possible content depending on your business niche.
You might sell products for pets. You can tell people about different breeds of cats and dogs, share funny videos with animals, or some tips on caring for dogs or cats.
One more popular niche is fashion. If you sell clothes, create videos with various looks consisting of the items you sell, share the latest trends, or show the best celebrities’ outfits. This is what can be interesting for your target audience.
When you think up these three aspects, you are ready to finally hit that cherished “Create a channel” button.
How to start a YouTube channel for ecommerce businesses: a step-by-step guide
To be honest, the process of creating a YouTube channel isn’t challenging, so any newbie can do it. You just need to walk through several steps. Here they are!
Create a Google accountYes, the process of the creation of a YouTube channel doesn’t start on YouTube. The first thing you need to do is to create a Google account (if you don’t have one yet).
Go here, enter your data, and that’s it. Your Google account is ready. 
Go on YouTube
Finally, we are going to YouTube to initiate the process of the channel creation. You need to log in to the Google account you’re going to use. After that, you need to click on your profile photo in the upper right corner, and then, on the “Create a channel” button.
Enter the information
Once you click on the button, you will get on the page where you need to upload your photo and write the description for your channel. The length of this description is limited. Moreover, usually, people don’t read the whole channel description. They see only the first 250 symbols, the rest will be available only when they click “Read more”. Hence, the most important information should be written in the beginning so that any person can quickly understand what your channel is about.
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